Investing Port RSS Feed All the latest news from Investing Port Mastercard pledges $500 million to help close the racial wealth Gap MasterCard will provide $ 500 million to a group of initiatives aimed at increasing the financial inclusion of black communities in the United States in other to focus on bridging the racial wealth and opportunity gap, the payments company said Thursday. As the protests against Black Lives Matter sparked a new dialogue about race relations in the United States, more and more companies launched new initiatives to end longstanding racial discrimination in various industries.Thus, Mastercard revealed its new commitment to addressing the racial prosperity gap within the black community, with an investment of $ 500 million over the next five years.The new fund will be used to fund products, services, financial assistance, and technology to provide black entrepreneurs and residents across the country with access to affordable resources to raise capital for various businesses. "We have been focused on promoting financial inclusion around the world for over a decade - it is at the heart of who we are as a company and how we think about our role in society." Mike Froman, Vice President and President of Strategic Growth for MasterCard.“However, the racial injustice that has come to fore over the past few months, reflecting centuries of structural inequities, has provided an additional focus to that work and mobilized broad-based engagement by our employees and leadership.”“We want to bring the same strategic approach to this issue as we have to financial inclusion—combining our products and services, technology and people, philanthropy, and thought leadership,” he added.“We will be addressing the wealth and opportunity gap faced by Black families and Black-owned businesses, including by providing access to safe and affordable financial services and capital to start and run a business.”New initiatives under the New Pledge include a variety of projects across the country including the L.A. Mayors Fund and Accelerator for America to help Los Angeles residents affected by the COVID-19 or novel coronavirus pandemic. "Historically, black small business owners have been left behind due to the exclusion of financial networks that provide access to capital and credit, abusive credit policies, and poor banking relationships," said Marla. SVP of Social Impact North America MasterCard Centre for Inclusive Growth.“The number of black-owned companies decreased by 41% from February to April 2020. In contrast, the number of white business owners decreased by 17%. Over the past few years, [MasterCard] has worked with Community Development Financial Institutions (CDFIs) to digitize application processing and fund distribution and digital connectivity to relevant programs such as SBA / PPP systems. Added punch.“It has helped them expand their reach and scalability - more credit to more businesses in more locations. [To date, MasterCard has] helped raise $ 250 million in capital to black-owned companies in the United States since 2018, and is working to triple that amount to $ 750 million for the United States through that effort. "]]> Wed, 02 Dec 2020 12:10:51 EST BOOSTING BLACK REPRESENTATION ON CORPORATE BOARDS- THE NEW ALLIANCE AIMS Less than a month after the Board Diversity Action Alliance started, big corporations like Albertsons Cos., Centene Corp., Nordstrom Inc., and Under Armour have joined NALD to increase black representation in boards of corporations across America.The companies join corporate giants Dow, Macy's, Mastercard, PNC, Uber, UPS, and WW (formerly Weight Watchers) as founding signatories of NALD. These Companies undertake to increase the number of different representatives on their boards to one or more, publish their board demographics, and disclose the race and ethnicity of the directors.In addition, three founding partners work together with NALD. Among them is TPG, the initiative's first private equity partner. This connection will expand NALD's reach into private markets, with TPG focusing on diversifying the boards of directors of portfolio companies.Le Boulé, whose “Blacks on Corporate Boards” committee focuses on identifying its members and guiding them to the opportunities of the Board of Directors as well as providing training and networking.And Impact X Capital Partners, NALD's first venture capital partner, dedicated to solving systemic problems by funding underrepresented entrepreneurs. The partners will work with NALD to promote diversity, equity, and inclusion at the board level.The formation of NALD is a big deal as board diversity is always considered to be slow. Other NALD partners led by Ursula Burns and Gabrielle Sulzberger include Teneo, the Ford Foundation, the Board of Directors, and its founding signatories.Announced in early September, NALD reports that it is a company-led initiative aimed at expanding the representation of directors of various races and ethnicities on boards of directors, starting with black directors.NALD upholds corporate diversity and board diversity goes hand in hand. To better serve the wider community of stakeholders, Allianz argues that companies need to understand their employee communities, have a clear perspective, and define a focused approach.Timing of Board Diversity Action AllianceThe moment for NALD comes when the racial mix of corporate boards now receives a lot more attention over the murder of George Floyd and the ensuing national protests against Black Lives Matter. At the same time, California Governor Gavin Newsom signed a law last week requiring publicly-based companies based in the state to have board members from under-represented communities.Investingport reported that it is the first in the country to dictate the racial makeup of a board of directors and was inspired by a 2018 state law requiring public corporations to diversify their all-male boards. This law is now facing legal challenges from conservative groups.Additionally, a new poll shows that little has been done to increase the number of Black, Hispanic, Asian-American, and other under-represented board members, despite U.S. companies promising to change these numbers. The boards of the 3,000 largest publicly traded companies remain largely white, according to a report in the New York Times.Take Black directors for instance, they make up only 4% of the total, up from 3% in 2015. Black women make up only 1.5% of the 20,000+ directors included in the analysis, beyond other surveys that only included the 500 largest public companies.The results were published in mid-September by ESG's Institutional Shareholder Services department.In conclusionUrsula Burns, the first black woman to serve as the CEO of a Fortune 500 company, Xerox, told Yahoo Finance that companies fail in several areas, including diversity, transparency, employee compensation, and the environment. She currently serves on the boards of directors of Uber, Nestlé, ExxonMobil, Datto, senior advisor to Teneo, and the past chairman of the board of directors of Xerox.Burns said when you have a challenge or a gap to overcome, use your best entrepreneurial spirit, and most of the time the company will solve the problem.“I firmly believe this is a turning point for business and society - driven by a mixture of inequalities, environmental issues, the COVID-19 pandemic, and the murder of George Floyd. meets us at the same time. We knew that there was a need to address and resolve these inequality problems in other ways. That's why we founded the Board Diversity Action Alliance because leadership begins at the top. ""She added that NALD will initially focus on creating black directors because today is a moment we are in and this will have an impact on the black people.“Our goal is to achieve greater overall diversity - browns, Latinx, women - all of these perspectives are important. NALD is a voluntary, company-led initiative, but overall we're focused on state treasurers, city administrators, and the recent California mandate for results.When asked about the goal of the African-American representation, Gabrielle Sulzberger, co-founder and general partner of Fontis Partners, said NALD had not set a specific goal. She added that the Alliance wants to see all Fortune 1000s with at least one black director and make significant advances in diversity in general."In addition, we would like to see more diversity in private companies and support NALD in recruiting its first PE and VC support partners, TPG and Impact X Capital Partners." She is a director at Mastercard and Brixmor Property Group and a former CEO at Whole Foods.Declan Kelly, President and CEO of Teneo, says NALD's current goal is to increase diversity on its boards, starting with black directors. As a global consulting firm for CEOs, Teneo spends a lot of time helping executives think about diversity and future leadership succession."We believe there should be more black CEOs and executives and we are determined to do our part to support this effort."Crystal Ashby, President and CEO of the Executive Leadership Council (ELC), added in a press release, “It is not an option but a business imperative to have black men and women on the boards today. Increasing board diversity as a priority improves the company's reputation, helps improve business performance, and has a positive impact on board performance. ""Tonie Leatherberry, ELC's chief executive officer, said, “ELC's North Star is increasing the number of black executives on its boards. As business leaders, we've seen the diversity of boards of directors expand the ability of companies to respond more effectively to the marketplace through a better understanding of demographic differences. Without a diverse board of directors, companies run the risk of missing out on diverse ideas and diverse leadership. "Commenting on his position, Darren Walker, President of the Ford Foundation, said, “We know that we need to address the imbalanced structural incentives that distort our economy in order to drive more inclusive capitalism for the benefit of all. This work begins with the Board of Directors. Foundations like Ford still need to do more, and the Board Diversity Action Alliance is bringing together the right voices to move this urgent work forward.]]> Wed, 02 Dec 2020 12:00:53 EST Tesla boss Elon Musk sends a strong warning to Staff “ Our stocks will immediately get crushed” Tesla stock has gone up way too much in the past years and Elon Musk is here to warn Tesla Employees that the stock may get crushed. Our stock will immediately get crushed like a souffle under a sledgehammer if we don’t control cost. Musk said in a letter where he warned everyone about many things that could go wrong for the company. He also said that the company needs to be smarter with how it spends money. While this was a warning message to Tesla staff, it’s important for Tesla stock owners to pay attention to Tesla’s Valuation as it continues to sour higher while the cost is also growing higher daily. “Investors are giving us a lot of credit for future profitability but if at any point, they conclude that’s not going to happen, our stock will immediately get crushed like a souffle under a sledgehammer!” Musk wrote in the email to everyone that works for Tesla. Read Elon Musk's letter to Tesla Employee below. From: Elon MuskTo: EverybodySubj. Costs are extremely important!Date: Dec. 1, 2020 [time redacted]At a time like this, when our stock is reaching new heights, it may seem as though spending carefully is not as important. This is definitely not true!When looking at our actual profitability, it is very low around 1% for the past year. Investors are giving us a lot of credit for future profitability but if, at any point, they conclude that’s not going to happen, our stock will immediately get crushed like a souffle under a sledgehammer!Much more important, in order to make our cars affordable, we have to get smarter about how we spend money. This is a tough Game of Pennies, requiring thousands of good ideas to improve part cost, a factory process, or simplify the design while increasing quality and capabilities. A great idea would be one that saves $5, but the vast majority are $0.50 here or $0.20 there.In order to make the electric revolution happen, we must make electric cars, stationary batteries and solar affordable to all.Thanks and great working with you as always,Elon ]]> Tue, 01 Dec 2020 18:32:56 EST Video: We finally have a confirmation that Salesforce is buying Slack Earlier this week, Investingport reported that Salesforce is buying slack in a $27 billion deal (Cash and stocks). We finally have official confirmation today and we want you to watch the video above to learn more about the acquisition. Click below to read more about the post. NOVEMBER 30, 2020EDITORS PICKSalesforce Is Buying Slack And We Have More Information About The DealAccording to new reports, Salesforce is serious about acquiring Slack. The deal is confirmed and it will be made public on Tuesday, Dec 1st, 2020 after the stock market trading is closed for the day. The deal will allow Salesforce to pay for Slacks in form of half cash and half stock, al...]]> Tue, 01 Dec 2020 18:16:19 EST The Dow Jones Industrial finished the best month 33 years The blue chips stocks in the Dow are performing well than we have ever seen in the past 33 years. The last time that he DOW finished the best month was in 1987. This month, the Dow rose 12 % and this resulted in the best month in 33 years. Also, the S and P 500 was up by as much as 11 % since April 2020, while the Nasdaq was up by as much as 12 percent. All these happened despite the coronavirus pandemic issues. When stocks are up this much, it means that many people are making money, even when businesses are struggling. With the Dow and other sectors reaching new highs, the Bear market investors must be suffering a lot. Many people are betting that the market will crash, but the stocks keep reaching new highs. From the EV sector to healthcare, and Technology. Even the transportation industry is picking up little by little.Stock Market Index performance of the percentage of the S&P 500 stocks trading above their 200-day moving average. S and P 500 12%Russell 2000. 9 % This means there is an increasing number of S and P 500 stocks that are in supporting the market rally. Also, those who invest in the S&P 500 focused fund should be making money at this rate that the market keeps soaring higher and higher. Covid is expected to be affecting the market but the opposite is happening, instead of the market going down, it's going up. This means there may be no market crash very soon as a result of the coronavirus pandemic. ]]> Tue, 01 Dec 2020 14:33:35 EST Black-Owned Beauty Supply Stores near you Investingport has put together a huge list of Black owned beauty supply store list for our users. If you are looking for a Black-owned beauty supply business near you to shop from. Please see the list below to see which store is closer to you. Also, if you run a business and you would like to be featured on Please send us an email and we will gladly include you in our business directory. Ace Beauty Supply12805 Prairie Ave,Hawthorne, California 90250(310) 978-4452Annie’s Beauty Supply920 22nd St. S.St. Petersburg, FL 33712(727) 343-9582Atlanta Beauty Depot2388 Cobb Pkwy SE,Smyrna, Georgia 30080(770) 916-1990 Beaute’ Mark Beauty Supply8906 Bellhaven Blvd,Charlotte, North Carolina 28214(980) 237-7625Beauty Fab Lab8126 Lem Turner Rd,Jacksonville, Florida 32208(904) 982-7812 Beauty For U5145 Lake Ridge Pkwy Ste 115Grand Prairie, Texas 75052(972) 606-2669Benton’s Beauty Supply28 Bibb St,Alexander City, Alabama 35010(256) 329-3560Big Apple Beauty Supply5224 Milford Rd,East Stroudsburg, Pennsylvania 18302(570) 588-7200Black Girls Divine Beauty Supply And Salon3904 Church Ave,Brooklyn, New York 11203(347) 365-7540Black Star Beauty Supply620 Mall Blvd, Ste E,Dyersburg, Tennessee 38024(731) 589-1993Brixton Beauty Supply12503 SE Division St, Ste C,Portland, Oregon 97236(503) 719-6367Crown of Glory Beauty Supply5453 Riverdale RdCollege Park , GA 30349(770) 996-3588 Curl Kitchen3428 S King Dr,Chicago, Illinois 60616(312) 273-3646Desired Beauty Supplies1174 Big Bethel Rd,Hampton, Virginia 23666(757) 827-6710Discount Queen Beauty Supply4600 Chippewa Street, Suite Q,St. Louis, Missouri 63116(314) 224-5450Elise Beauty Supply214 G StreetAntioch, California 94509(925) 206-4981Empress Beauty Supply2286 W Pleasant Run Rd, # 108,Lancaster, Texas 75146(214) 884-9224Epic Curls1420 North Parham RoadRichmond, Virginia 23229(804) 741-1540Friday’s Beauty Supply1528 S Wilmington AveCompton, California 90220(310) 638-0578Garden of Natural Beauty2900 W Sample Rd, # 1305,Pompano Beach, Florida 33073(954) 366-2720Get Sassy Beauty Supply1368 N Arizona Ave, Ste 102,Chandler, Arizona 85225(480) 917-0014Go Natural 24/74721 SE 29th Street,Del City, Oklahoma 73115(405) 819-5048Hairizon Beauty1058 W. Club Blvd Ste 142Durham, North Carolina 27701(800) 557-9828Hair Couture1680 N. College Ave, Suite 4,Fayetteville, Arkansas 72703(479) 935-4852Hair Zone449 Smith St,Providence, Rhode Island 02908(401) 390-7138 Head Games Beauty Supply67 North Pleasant Street,Amherst, Massachusetts 01002(413) 253-7478Healthy Hair Dimensions4450 Hugh Howell Rd, Ste 13,Tucker, Georgia 30084(770) 908-8020IBI Beauty Supply Store20013 Linden Blvd,St. Albans, NY 11412(718) 525-5255Jewel’s Beauty Supply3511 12th St NEWashington, DC 20017(202) 808-8099Jordan’s Beauty Supply1911 East 79th StreetChicago IL 60649(773) 734-6268+8228 South Kedzie Ave.Chicago IL 60652(773) 498-2555KD Haircare Supply, LLC24453 Sunnymead BlvdMoreno Valley, Ca 92553(951) 242-0200KSR Hair And Beauty Supply350 N Broad St, Ste G,Mobile, Alabama 36603(251) 434-8266 Lin’s Beauty Supply6803 Preston Rd, Ste 142,Frisco, Texas 75034(469) 362-5515Lynn’s Beauty Supply247 S Cedar Ridge Dr,Duncanville, Texas 75116(214) 985-6718Majestic Beauty Supplies14580 7th St, # A,Victorville, California 92395(760) 843-8443Mane & Beat Beauty Boutique2106 Ayrsley Town Blvd,Charlotte, North Carolina 28273(704) 625-6023Natalya’s Beauty Supply2890 Highway 212 SW, Ste B,Conyers, Georgia 30094(678) 413-1101 Mine, Naturally4875 W 56th St,Indianapolis, Indiana 46254(317) 406-9866Monique’s Natural Hair Boutique1530 S Evans St Suite 104CGreenville, NC 27834(252) 321-6331 My Beauty Beauty Supply5001 Lavista Road,Tucker, GA 30084(770) 717-1740Pampered & Twisted Natural Hair Boutique15015 Westheimer Rd, Ste D3,Houston, Texas 77082(281) 752-5153Paris Hair & Beauty Supplies1566 Edgewood Ave,Trenton, New Jersey 08618(609) 218-5883Payne’s Beauty & Barber Supply830 Cherry Ave,Charlottesville, Virginia 22903(434) 295-2660 PD&K Beauty Supply611 Holcomb Bridge Rd, Ste B,Roswell, Georgia 30076(678) 720-5879Personal Treasures Salon & Spa3313 S Holden Rd,Greensboro, North Carolina 27407(336) 315-1880 Powell’s Barber and Beauty901 Nebraska Ave,Toledo, Ohio 43607(419) 243-7731Sisters Beauty Supply100 5th Ave,Pittsburgh, Pennsylvania 15222(412) 281-3390 Sisters Too Beauty Supply2719 Brodhead Rd,Aliquippa, Pennsylvania 15001(724) 788-1549 Systahood Beauty Supplies1434 Knox AvenueEaston, Pennsylvania 18040(610)-253-1400www.systahoodbeautysupply.comTendrils and Curls2501 S Shepherd Dr, # 1,Houston, Texas 77019(713) 520-7179The Essence of it Beauty Supply5409 Central Ave, Ste 14Newark, CA 94560(510) 793-9224Trina’s Beauty Supply4854 W. Pico Blvd,Los Angeles, California 90019(323) 931-1359Tru’Mane “The Natural Spot”332 S Market St,Inglewood, California 90301(213) 235-6533Vivrant Beauty220 Saint Nicholas AvenueNew York, New York 10027(212) 865-0100www.vivrantbeauty.comZuZu Beauty Supply2700 W Baseline Rd,Tempe, Arizona 85283(602) 437-1229]]> Tue, 01 Dec 2020 12:01:27 EST A Black-owned winery in New Orleans-Meet the Brain behind it. “The Pessimist Sees Difficulty In Every Opportunity. The Optimist Sees Opportunity In Every Difficulty.”I believed this Schoolteacher, a divorced mother of three who had to 'stay up all night, every night to learn wines' must have seen a great opportunity in the wine industry and was determined to make it through the thick and thin.Kim Lewis is the owner of the first black winery in New Orleans and one of the few in the United States.Despite wearing a boot protecting her broken right foot, Kim Lewis nimbly served flights of her Ole Orleans wines while balancing charcuterie boards for customers one recent night at her Central City tasting room.36-year-old Lewis took photos for visitors and smiled warmly as she described the flavors, process, and passion behind each of her bottles of wine.Kim Lewis Bitter-Sweet Journey so farLewis produced her factory's first bottles of dry and semi-sweet white wines from Louisiana-grown Blanc du Bois grapes in March 2019. This year she produced 700 cases and now has a total of 17 wines in her portfolio, including a Syrah, a Rosé, a Cabernet Sauvignon, and a Riesling.The wines are named and inspired by the culture of New Orleans and Lewis' education in and around Crescent City: Five-o-Faux, a blend of red Rhône grapes; Tchoupitoulas, one of the first wines to be bottled; her Merlot, Gumbeaux; and BKK, a Cabernet named after his children Brandon (16), Kaylynn (13) and Khari (12).As a self-taught winemaker, Lewis had a difficult start in the wine industry. According to the Association of African American Vintners, this is a common comment from black wine professionals, accounting for only 1% of the estate.“I’ve had a lot of people not take me seriously,” she said.But Lewis pulled from her entrepreneurial past and powered ahead. For Black Friday, was preparing to expand the reservation-only wine tastings at Ole’ Orleans into open hours.“We’ve got really big things working,” she said.Lewis New challenge and how she started Lewis was born and raised in Algiers, she graduated from L.B. in 2002. Landry High School and attended Jackson State University (Miss.) Before earning a bachelor's degree in psychology from the University of Phoenix. She ran her own businesses: a trucking and Transportation Company and a healthcare company that provides babysitting services for the elderly and disabled."I'm a person who believes in risking everything for myself," said Lewis.But the breakup of their marriage in 2016 made her want a fresh start and a new challenge. Wine had always been a comforting part of her life; Lewis said she had something to drink on every occasion. What started as a funny suggestion over a drink with friends quickly turned into a new career.Lewis started researching winemaking and the wine industry and read everything she could find."I stayed up all night, studying wines every night," said Lewis, who also works during the day as a special education teacher at Walter L. Cohen College in New Orleans.She eventually began a relationship with Landry Vineyards in West Monroe and bought their wines for the Ole 'Orleans label, which she sold herself.“We can't grow grapes here in town. As a micro-vineyard, you have relationships with the vineyards, ”she said.Lewis expanded into buying wine and grape juice, which she began filtering, bottling, and labeling on-site in her cellar, 1232 Oretha Castle Haley Blvd., New Orleans, which opened in April.She forged a relationship with a Texas winery and began working mixing and creating flavors for new wines. Their last baby, Vieux Carré Rose, was due to debut on Friday."I've been working on it for a year," she smiles and pours a sample of dark pink new wine.Storage tanks are on the way to the downtown basement. But Lewis and her co-workers - her kids and friends - have already crushed the grapes and put them in barrels to make a wine that she says will be ready in two to three years.Diversity In winemaking you need to knowMany people have a narrow idea of ​​what it means to be in the wine industry and imagine a winery owner with fields of wine and dusty cellars full of barrels. But Lewis' entry is actually pretty common and exemplifies the sheer number of roles in the wine industry, said Louis Garcia, vice president of the Association of African American Vintners and owner of Stover Oaks Winery in the Sierra. Foothills in California."There are so many ways to be in the industry and have a wine brand," said Garcia.The Association of African American Vinters, founded in 2002, was an opportunity for black winemakers to network and learn from each other. While thousands of black wines were made at home, there were only eight in ten who also grew the grapes and sold their wines commercially, Garcia said.There are about 100 people of color in the wine industry in the United States today. But that's still only part of the 10,000 wineries that operate in the country, Garcia said.In a recent webinar hosted by the Association and Wine Enthusiast, Wineries of Color discussed the challenges and lack of diversity in the industry."Part of the history of the American wine industry is that it was based on many family-owned wine businesses and dynasties after Prohibition," said Robin McBride, co-owner of the wine collection. McBride Sister manufactures in New Zealand and California.She said land ownership and access to money are historical barriers for people of color seeking access to the industry. Wine can also be intimidating, which makes a place in the industry seem elusive.The African American Winegrowers Association wants to change that. The group recently partnered with the United Negro College Fund to create the Black Winemakers Scholarship Fund and is in early discussions with Florida A&M University to expand their agricultural programs on viticulture, the study of viticulture, and so on expand enology, the study of wine, says Garcia."We're trying to get black kids to understand that [the wine industry] is a possibility," he said. “There are so many ways to get involved. Grapes cannot grow; It may not be about crushing grapes. It could be selling wine; it could be as a sommelier.Expanding the Ole’ Orleans Wines brandWhen she started, Lewis had to overcome misunderstandings and doubts about her abilities and her wine. Many doors were closed, she said before she finally got one of her first big breaks, her retail debut in New Orleans."We were the first store to pick up her wines,” said Troy Grant, co-owner of Second Vine Wine, New Orleans' first black wine shop.Customers at the Faubourg Marigny store, which is slated to move to Magazine Street in December, love Ole 'Orleans wines, Grant said. He identified with the challenges Lewis faced as he too faced the same challenge when he opened Second Vine.“I had resistance. They said, “You are black. You don't know anything about wine. How are you going to educate people about wine? Said Grant."As a black woman and as a person who makes wine, rather than just retailing it - she mixes the wines herself - I'm sure her barriers were two feet higher than mine," he said.In addition to the bottles sold straight from the cellar, Ole 'Orleans is now available in Acquistapace, Breaux Mart, Zuppardos Familienmarkt, Avenue Wine & Spirits, Grande Krewe Fine Wine & Spirits, and Everything Shoppe.There are plans to expand to more grocery chains in the New Orleans area, but Lewis said she doesn't want to get much bigger and prefer to focus on wine in small quantities."I want to produce quality," she says.]]> Tue, 01 Dec 2020 11:31:35 EST Salesforce is buying Slack and we have more information about the deal According to new reports, Salesforce is serious about acquiring Slack. The deal is confirmed and it will be made public on Tuesday, Dec 1st, 2020 after the stock market trading is closed for the day. The deal will allow Salesforce to pay for Slacks in form of half cash and half stock, also, it will price slacks at a premium. Slack (WORK) is a technology company, the company makes software for other companies to use. According to Slack’s website, over 750,000 companies use slack to get their daily operations done. For more about slack, please visit In other news, Salesforce (CRM) will report their quarterly earnings on December 1st, 2020, and Slack’s deal will be a big part of the announcement on the day. Investors will get a chance to see why Salesforce has agreed to buy Slacks and what’s next for the company after this acquisition. ]]> Mon, 30 Nov 2020 12:47:52 EST Black Friday shoppers to focus on buying from black businesses this year Black Friday shopping season is around, and shoppers are using their buying power to help black businesses. Black-owned businesses, especially the businesses ran by women have been the hardest hit by Covid-19. Before the pandemic, black entrepreneurs flourished, and black women surpassed other demographics when it comes to starting a business, however, they need more support in other to service the pandemic's financial impact.Since the virus spread, many business owners have wondered what the future holds and if they can weather this storm. One of the most effective ways to help entrepreneurs during this time is to actually support their business. The holiday season is a great time to support small businesses, especially those that have been ravaged by Covid-19.This 2020 black Friday sales season is a good time to focus on black businesses, it's a time to give back to them and help them to stay open for business. Statistics of closed businessesMore than 440,000 black-owned business have permanently closed their doors this year, and more are expected to follow.Thus, there are three steps to helping black businesses - all conveniently and securely from home:find a businessmake a purchase, andthen leave a review.Connecting with Black-owned businessesIf you're looking for the perfect gift for your loved ones or a treat for yourself, below is a list of black-owned businesses you can patronize during this holiday season and beyond.These businesses are among the largest and most established places in the country where color entrepreneurs present themselves.Mandy Bowman, who created Black Wall Street's official website five years ago, said she started the website after she witnessed the shutting down of too many black-owned businesses in Brooklyn, New York.Official Black Wall Street allows shoppers to choose from a nationwide list of businesses, including those that provide childcare, event planning, and personal training. The website helps small business owners connect with customers who otherwise might not have attracted them, Bowman said.Cities like Houston and Chicago have also created local directories. Kathryn Persley, who manages the Kansas City business listing, said began to keep the flow of money in the black community but has become a more touristy resource. large.#1.BriogeoNancy Twine founded the haircare brand Briogeo with the idea that hair should be cared for just like skin. What started in her New York apartment has now become a popular brand for texture-specific products that tackle everything from volume to curls.Currently, Briogeo is 20% off the site for Black Friday. All you have to do is use the promo code HOLIDAY at checkout to take advantage of the savings. But you have to hurry, the offers will only last as long as the popular products remain in stock.#2.Good AmericanFinding the perfect pair of jeans online is no easy task. To make it harder, you can only see them on one body type at most retailers - but Good American is changing that. Emma Grede co-founded Good American with Khloé Kardashian in 2016 to develop innovative solutions to common wardrobe problems and to redefine fashion for the modern woman.In addition to offering a full size range (up to a size 24), the brand also has a tool that allows buyers to see how a pair of jeans fits 15 different women. By browsing the website, you can choose which model to display the styles on.Good American's lineup now includes active clothing, dresses, overalls, and more that you can earn 25% less during Black Friday by using code BF25 on their website. #3. BLK & BoldTry the Iowa BLK & Bold Roaster for a warming cup of coffee and that even warmer feeling of giving back. The brand offers a range of different coffees and teas and donates 5% of its profits to support youth at risk across the country. And now is the perfect time to try it - you can save 20% brand-wide with the code BLK20 until November 30th.#4.Vintage RoyaltyMeena Osei-Kuffour was inspired nine years ago when she discovered a woman wearing a pair of paper earrings. But it wasn't until last year that their jewelry-focused lifestyle brand Vintage Royalty came to fruition with the idea that "the jewelry of our past can greatly inspire the jewelry of the future," he said. his website.Osei-Kuffour makes unique acrylic earrings by hand, which are as specially designed as any work of art. Her latest collection includes pieces inspired by past and present events, as per her profile in Time Out Chicago. Their designs can be purchased from their brand's website or from their Etsy shop, where you can find a Black Friday deal for the Tracy earring.#5.MentedLipstick isn't for all skin tones, but every woman should feel like she has options regardless of her skin tone. For this reason, KJ Miller and Amanda E. Johnson started Mented Cosmetics one evening in 2017 with a glass of Pinot Noir. While their vegan, non-toxic lipsticks were designed specifically for women with skin color, there's something for every skin type.In just three years, Mented has not only added foundations, eyeshadow palettes, and nail polish to its offering but has also found a place on Oprah's coveted list of favorites this year.The Holiday Faves trio that she included includes three ultra-hydrating, universally flattering lipsticks that would make a great gift for a $ 50 beauty lover. 30% Off Entire Site through Monday - You can even earn a gift card for future purchases when you spend at least $ 60.#6.ClareIf you have any home improvement projects on your to-do list, head over to Clare for some high-quality paints for your walls. The founder of the direct-to-consumer brand Nicole Gibbons makes choosing a paint color much easier. While the small brand doesn't have massive Black Friday deals, there are specials in honor of Small Business Saturday: November 28th, save on every gallon of paint when you buy three or more gallons of paint. . Since the brand doesn't usually have sales, that's a big deal.#7.Partake FoodsNothing says vacation joy like cookies and Partakes treats are something everyone can enjoy. Vegan and free of the eight main allergens (like gluten and eggs), the brand is the brainchild of Denise Woodard, who struggled to find antiallergic cookies for her own daughter. Fan of softer, pasty bites or crispy biscuits? Partake offers both in a variety of flavors such as chocolate chips, biscuit butter, and pumpkin spices. Orders over $ 39 ship for free.#8.Ruby LoveIn case you missed the memo, contemporary clothing has some time and Ruby Love is one of the best places to shop for leak-proof, tear-resistant underwear, swimwear, and sportswear. Stains. Crystal Etienne started the brand in 2015 to make sure no one is slowed down just because they're on their period.When you're ready to try some chic clothes, now is the time to shop for the brand's Black Friday deals. Save 10% on purchases of $ 100 or more with coupon code HOL10, 15% on spends of $ 150 or more with code HOL15, and 20% on orders of $ 200 or more with HOL20 with Cyber Monday.#9.Rec RoomComfortable clothing is the top priority this year. When you need to stock up on items to wear to work or lounging at home, Rec Room is a great place to start. The athleisure brand was founded by friends Dr. Taylor founded Lindsay and Val Young and are hosting their first Black Friday sale this year, offering 25% off through November 30th. You don't want to miss that.#10.AvecMade from real juices and natural plants, Avec's low calorie, and low sugar drinks are a great way to stir up your cocktail routine. The Brooklyn-based brand was founded by two friends who wanted a healthier twist than traditional blenders. Mit offers five different flavors that you can combine with your favorite brandies, including pomegranate and hibiscus, yuzu and lime, jalapeno, and blood orange. Can't you just pick one? Try the sampler pack, which contains three cans of each of the five typical flavours.In Conclusion, Buy something from a black-owned business today.Black-owned companies are selling pretty much everything buyers are looking for this year - from books, to clothing, electronics, groceries, jewelry, and more, Bowman and Persley said. These companies take orders online and ship products anywhere, said Gary Cunningham, CEO of Prosperity Now, a nonprofit advocating the financial security of minorities."These products are just as good or better than anywhere else," Cunningham said. "For those who say they're looking to support Black business, this is something concrete and immediate they can do."On social media, buyers post photos of products they bought from a black company while using #buyblack, #supportblackbusinesses, or #blackbusiness. These hashtags existed well before 2020, entrepreneurs said, but their use rose shortly after protests against Black Lives Matter over the murder of George Floyd by Minneapolis police escalated across the country.Spread the WordAccording to a recent Union Bank survey, buyers felt an increased need to support local businesses this year. More than half of the respondents said they made targeted purchases from small, minority-owned businesses.However, buying from a black company isn't just about a transaction, Persley said. "It gives these companies and their families an opportunity to survive in the midst of what is happening."Stacy Roberts, who teaches business management at Augusta University, said many Black small businesses can't afford television commercials and other advertising tactics. Those businesses depend on word-of-mouth advertising in the form of social media posts, she said. ]]> Mon, 30 Nov 2020 11:51:55 EST 7-Step Guide to Building a Profitable Vacation Rental Business Starting a vacation rental business is a great way for you, a vacation rental owner, to earn extra income, meet people from around the globe, and provide them with memorable experiences. However, this is not as easy as it sounds. The success of running a profitable vacation rental business lies in keeping your rental booked and starts with a solid business plan and detailed marketing strategy. How to Start a Profitable Short-Term Rental Business?These 7 easy steps will help you cover all the aspects of your vacation rental business plan, and create a marketing strategy. As a result, you will see an increase in your profits. Place yourself at the forefront of the vacation rental industry by following this guide.Step 1: Research local rules and regulationsYour very first step should be to find out about legal rules and regulations for vacation rental hosts in your area. This will help you learn if there are any specific rules or business licenses required for short-term renting.Step 2: Understand the factors at playResearch the local short-term rental market to help you make smart, data-driven decisions. Take into consideration: the location of your property; demand and supply; check if the seasonal component is a significant factor; find out if there are specific attractions nearby that will add value to your rental business. Step 3: Create a detailed business plan and an effective pricing strategySupply and demand play a crucial role in creating a well-thought-out business plan. No less important factors are your operational costs (including rental tax and permits) and the seasonal component. All these factors can help you set the right price rate for your rental and secure profits. Take your time to identify your business strategy based on the collected data and prepare a plan for future fundings you might need for purchasing more vacation rental properties and grow your business. Keep in mind that your business plan should also include:costs of the cleaning fee;maintenance service for your short-term rental property;a customer analysis;competitors research.Step 4: Create a detailed marketing strategyPromoting the property is essential to keep your rental booked and your income steady. This includes investing in professional photography, optimization of the property description, and using engaging titles to attract potential guests’ attention. What’s more, consider listing your property on multiple vacation rental listing sites such as Vrbo or Airbnb or, and advertise it across social media channels to reach a wider audience and attract more travelers. Step 5: Automate and scale your operations Automating your Airbnb management tasks can help you be in full control of your vacation rental business and put your routine operations on autopilot. The best way to do so is by using vacation rental management software, which allows you to keep track of: all guest communication; check-in and checkouts; guest reviews;cleaning tasks;rental maintenance;and a lot more. Plus, using such software can help you understand your finances through financial reports and ensure your vacation rental business is indeed profitable.By automating your day-to-day operations, you will enhance your business model and increase your efficiency. With vacation rental software, you can easily synchronize your calendars for bookings from your website and your property listings on multiple platforms, i.e., Airbnb, Vrbo, and, and keep track of everything that’s going on with your vacation rental.Step 6: Work on providing a top-notch guest experienceCustomer satisfaction should be your number one priority. Thus, always read guest reviews and put in extra effort to keep your guests satisfied with your service. Exquisite customer service will help you build credibility and establish your reputation as a trusted vacation rental owner. This will result in increased bookings and enhance your rental income.Step 7: Get proper insuranceAs you will host a lot of guests throughout the year, things will break and damages to your property will happen. That’s why it is essential to invest in proper insurance for your rental property. Do your research to find the best option for your business to ensure any damages or breakages are covered and won’t cause a hit on your business finances.ConclusionNow that you’ve gone through all the basics, you have the know-how to start a profitable vacation rental business. These seven steps will help you build a solid ground for your short-term rental business and set it up for years of success.Written by Arthur S]]> Mon, 30 Nov 2020 11:03:18 EST