African payments giant Flutterwave integrates Google Pay in its system

Pan African payments service Flutterwave launched a new Google Pay payment feature on its platform in September. Google Pay is a mobile payment service created by Google. 

The latest add will be an extra payment option for businesses using Flutterwave as a result of this partnership. Customers will benefit from quicker checkout processes as well as safe and easy payments.

Barely two days after raising $250 million in a series D round, the pan-African financial giant Flutterwave hosted an event in February 2022 when it announced, among other things, that it would incorporate Google Pay and Apple Pay into its portfolio of payment options, according to TechCabal. The company is now delivering on its promise regarding Google Pay, allowing customers to utilize it to make purchases from merchants on Flutterwave's marketplaces.

This comes after the company recently enabled buyers and sellers to conduct direct transactions using cryptocurrencies by integrating Nigeria's digital currency, the e-Naira, onto its platform. With these actions, it is evident that Flutterwave is on a quest to provide its users with quick and varied payment solutions.

Google Pay offers customers a secure, convenient, and efficient way for contactless in-store, app, and online payments. Users can save their cards in Google Wallet, a digital wallet app accessible on Android smartphones, tablets, or watches.

Through this partnership, customers of Google Pay in supported nations can make payments to businesses using Flutterwave in Africa. This connection is intended to lower the rate of cart abandonment for businesses using Flutterwave with an average transaction execution time of 3 minutes.

“The continued and rapid growth of Flutterwave is due to our commitment to building a platform with simplified payments for everyone. The GooglePay payment option will attract more international customers and increase the current success rates for businesses on Flutterwave,” said Flutterwave CEO Olugbenga Agboola.

“Integrating with Google pay will allow users across the globe to participate in the booming e-commerce ecosystem in Africa. It will enable us to further fulfill our promise of creating endless possibilities for all.”

How it works:

·        Make sure your business is listed as a registered one on Flutterwave. If you do not already have an account, you can create one by going to the website.

·        Go to your dashboard after logging into your Flutterwave account.

·        Activate the "Account settings" tab.

·        Activate Dashboard Payment Options by clicking on it.

·        You will see a list of payment options.

·        Select the Google Pay option.

·        Your checkout modal will now display the chosen payment options.

When Google Pay is enabled on your device, the Flutterwave merchant's checkout page will say "Pay with Google Pay." To finish your payment, click it and adhere to the prompt as it sends you to your Google Pay account. As soon as your payment is verified on the modal, you are immediately taken to the merchant's checkout page.