Amazon Prime Day scheduled for October 13

Amazon Prime Day is the annual 48-hour sales event that is organized by e-commerce giant, Amazon.

Amazon Prime Day typically features deals on Amazon brands and personal labels, including laptops, headphones, speakers, 4K TVs, small kitchen appliances, etc. Shoppers do not need to wait until Tuesday to participate in the main Prime Day sales as some of the deals are already available on Amazon.

The annual sales event, which was originally intended for July, will kick off at midnight PT (3 a.m. ET) on Tuesday, October 13, and run through October 14, according to Amazon. More than 1 million items will be on sales, including “Lightning Deals” strictly for Prime members.

Many shoppers look forward to these sales every year. Although, this year may be quite different, considering the dramatic turn of events and economic slowdown caused by the coronavirus pandemic. However, Amazon is optimistic that many Americans will still take a go at it, after many months of conserving cash.

According to the National Retail Federation, there is much uncertainty about how much consumers are willing to spend on the Prime Day sales as “the outlook is clouded, with uncertainty pivoting on Covid-19 infection rates.”

Shopping strategist Bethany Hollars says this year, many shoppers will be more focused on essentials and good deals as they cut back on non-essentials. Therefore, “if they can’t get a good deal, for a lot of people, they can’t buy it.”

Walmart and Target also announced their sales event both lined up for the last quarter of the year. While many shoppers will be focused on only essentials and good deals, this year’s sales present a good opportunity for shoppers to get items at very cheap rates.

This year has been unprofitable for many retail stores. Due to the coronavirus pandemic, many retail stores forcefully shutdown with much of their goods wasting away. Even after the economy gradually reopened, customer patronage remains low and their goods continue to waste away.

The beginning of it

Amazon Prime Day was first introduced in 2015 to celebrate Amazon’s 20^th anniversary. The first of the event of this sale was only for a day and was available only to Prime members. The event aimed to beat Black Friday as the sales event of the year.

During the Amazon Prime Day, prices of items drop to all-time lows, sometimes beating process on Black Friday and Cyber Monday. The Amazon sales include every category: fashion, beauty, tech, home appliances, home and kitchen.

Amazon Prime Day sales event is exclusive to Prime members. The signup process is easy and the membership comes with other benefits beyond Prime Day deals. New members get a free 30-day trial when they sign up.