Black Friday shoppers to focus on buying from black businesses this year

Black Friday shopping season is around, and shoppers are using their buying power to help black businesses. Black-owned businesses, especially the businesses ran by women have been the hardest hit by Covid-19. 

Before the pandemic, black entrepreneurs flourished, and black women surpassed other demographics when it comes to starting a business, however, they need more support in other to service the pandemic's financial impact.

Since the virus spread, many business owners have wondered what the future holds and if they can weather this storm. One of the most effective ways to help entrepreneurs during this time is to actually support their business. The holiday season is a great time to support small businesses, especially those that have been ravaged by Covid-19.

This 2020 black Friday sales season is a good time to focus on black businesses, it's a time to give back to them and help them to stay open for business. 

Statistics of closed businesses

More than 440,000 black-owned business have permanently closed their doors this year, and more are expected to follow.

Thus, there are three steps to helping black businesses - all conveniently and securely from home:

  • find a business
  • make a purchase, and
  • then leave a review.

Connecting with Black-owned businesses

If you're looking for the perfect gift for your loved ones or a treat for yourself, below is a list of black-owned businesses you can patronize during this holiday season and beyond.

These businesses are among the largest and most established places in the country where color entrepreneurs present themselves.

Mandy Bowman, who created Black Wall Street's official website five years ago, said she started the website after she witnessed the shutting down of too many black-owned businesses in Brooklyn, New York.

Official Black Wall Street allows shoppers to choose from a nationwide list of businesses, including those that provide childcare, event planning, and personal training. The website helps small business owners connect with customers who otherwise might not have attracted them, Bowman said.

Cities like Houston and Chicago have also created local directories. Kathryn Persley, who manages the Kansas City business listing, said began to keep the flow of money in the black community but has become a more touristy resource. large.


Nancy Twine founded the haircare brand Briogeo with the idea that hair should be cared for just like skin. What started in her New York apartment has now become a popular brand for texture-specific products that tackle everything from volume to curls.

Currently, Briogeo is 20% off the site for Black Friday. All you have to do is use the promo code HOLIDAY at checkout to take advantage of the savings. But you have to hurry, the offers will only last as long as the popular products remain in stock.

#2.Good American

Finding the perfect pair of jeans online is no easy task. To make it harder, you can only see them on one body type at most retailers - but Good American is changing that. Emma Grede co-founded Good American with Khloé Kardashian in 2016 to develop innovative solutions to common wardrobe problems and to redefine fashion for the modern woman.

In addition to offering a full size range (up to a size 24), the brand also has a tool that allows buyers to see how a pair of jeans fits 15 different women. By browsing the website, you can choose which model to display the styles on.

Good American's lineup now includes active clothing, dresses, overalls, and more that you can earn 25% less during Black Friday by using code BF25 on their website.


#3. BLK & Bold

Try the Iowa BLK & Bold Roaster for a warming cup of coffee and that even warmer feeling of giving back. The brand offers a range of different coffees and teas and donates 5% of its profits to support youth at risk across the country. And now is the perfect time to try it - you can save 20% brand-wide with the code BLK20 until November 30th.

#4.Vintage Royalty

Meena Osei-Kuffour was inspired nine years ago when she discovered a woman wearing a pair of paper earrings. But it wasn't until last year that their jewelry-focused lifestyle brand Vintage Royalty came to fruition with the idea that "the jewelry of our past can greatly inspire the jewelry of the future," he said. his website.

Osei-Kuffour makes unique acrylic earrings by hand, which are as specially designed as any work of art. Her latest collection includes pieces inspired by past and present events, as per her profile in Time Out Chicago. Their designs can be purchased from their brand's website or from their Etsy shop, where you can find a Black Friday deal for the Tracy earring.


Lipstick isn't for all skin tones, but every woman should feel like she has options regardless of her skin tone. For this reason, KJ Miller and Amanda E. Johnson started Mented Cosmetics one evening in 2017 with a glass of Pinot Noir. While their vegan, non-toxic lipsticks were designed specifically for women with skin color, there's something for every skin type.

In just three years, Mented has not only added foundations, eyeshadow palettes, and nail polish to its offering but has also found a place on Oprah's coveted list of favorites this year.

The Holiday Faves trio that she included includes three ultra-hydrating, universally flattering lipsticks that would make a great gift for a $ 50 beauty lover. 30% Off Entire Site through Monday - You can even earn a gift card for future purchases when you spend at least $ 60.


If you have any home improvement projects on your to-do list, head over to Clare for some high-quality paints for your walls. The founder of the direct-to-consumer brand Nicole Gibbons makes choosing a paint color much easier. While the small brand doesn't have massive Black Friday deals, there are specials in honor of Small Business Saturday: November 28th, save on every gallon of paint when you buy three or more gallons of paint. . Since the brand doesn't usually have sales, that's a big deal.

#7.Partake Foods

Nothing says vacation joy like cookies and Partakes treats are something everyone can enjoy. Vegan and free of the eight main allergens (like gluten and eggs), the brand is the brainchild of Denise Woodard, who struggled to find antiallergic cookies for her own daughter. Fan of softer, pasty bites or crispy biscuits? Partake offers both in a variety of flavors such as chocolate chips, biscuit butter, and pumpkin spices. Orders over $ 39 ship for free.

#8.Ruby Love

In case you missed the memo, contemporary clothing has some time and Ruby Love is one of the best places to shop for leak-proof, tear-resistant underwear, swimwear, and sportswear. Stains. Crystal Etienne started the brand in 2015 to make sure no one is slowed down just because they're on their period.

When you're ready to try some chic clothes, now is the time to shop for the brand's Black Friday deals. Save 10% on purchases of $ 100 or more with coupon code HOL10, 15% on spends of $ 150 or more with code HOL15, and 20% on orders of $ 200 or more with HOL20 with Cyber Monday.

#9.Rec Room

Comfortable clothing is the top priority this year. When you need to stock up on items to wear to work or lounging at home, Rec Room is a great place to start. The athleisure brand was founded by friends Dr. Taylor founded Lindsay and Val Young and are hosting their first Black Friday sale this year, offering 25% off through November 30th. You don't want to miss that.


Made from real juices and natural plants, Avec's low calorie, and low sugar drinks are a great way to stir up your cocktail routine. The Brooklyn-based brand was founded by two friends who wanted a healthier twist than traditional blenders. Mit offers five different flavors that you can combine with your favorite brandies, including pomegranate and hibiscus, yuzu and lime, jalapeno, and blood orange. Can't you just pick one? Try the sampler pack, which contains three cans of each of the five typical flavours.

In Conclusion, Buy something from a black-owned business today.

Black-owned companies are selling pretty much everything buyers are looking for this year - from books, to clothing, electronics, groceries, jewelry, and more, Bowman and Persley said. These companies take orders online and ship products anywhere, said Gary Cunningham, CEO of Prosperity Now, a nonprofit advocating the financial security of minorities.

"These products are just as good or better than anywhere else," Cunningham said. "For those who say they're looking to support Black business, this is something concrete and immediate they can do."

On social media, buyers post photos of products they bought from a black company while using #buyblack, #supportblackbusinesses, or #blackbusiness. These hashtags existed well before 2020, entrepreneurs said, but their use rose shortly after protests against Black Lives Matter over the murder of George Floyd by Minneapolis police escalated across the country.

Spread the Word

According to a recent Union Bank survey, buyers felt an increased need to support local businesses this year. More than half of the respondents said they made targeted purchases from small, minority-owned businesses.

However, buying from a black company isn't just about a transaction, Persley said. "It gives these companies and their families an opportunity to survive in the midst of what is happening."

Stacy Roberts, who teaches business management at Augusta University, said many Black small businesses can't afford television commercials and other advertising tactics. Those businesses depend on word-of-mouth advertising in the form of social media posts, she said. 

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