Cowrywise kicks-off Sprout Initiative

Cowrywise is a financial advisory and asset management platform built on the concept that investing shouldn't be complicated, with the primary goal of making savings and investment resources more accessible to Africa's expanding population of underrepresented Africans and millenials.

The fintech has assisted hundreds of thousands of Nigerians in wealth creation and developing healthy budgetary and saving practices since its inception in 2017. It is currently at the forefront of digitization of asset management for retail investors and companies. 

Cowrywise is a company that digitizes financial management for start-ups, SMEs, non-profits, and enterprises.

For different reasons, enterprises tend to retain diverse cash holdings. To avoid liquidity concerns and provide swift access to funds when needed, some businesses prefer to maintain cash, Treasury bills, certificates of deposit, short-term bonds, or other cash reserves. Some enterprises prefer to put their money in banks, which inevitably offer low interest rates and returns, while others opt to invest their profits in in low-risk investment products via traditional institutional investors, with little or no control over the nature of the investments in question or the risks they entail.

There are certain drawbacks to holding cash. On the one hand, keeping too much cash provides enterprises with accessible financing at the cost of the ability to invest and produce profits, because cash has a low value. Other businesses, on the other hand, that invest with traditional asset managers do so at the sacrifice of their control, clarity about current market rates, and ability to invest according to their own terms.

Cowrywise has broadened its goal to address a challenging issue that businesses face today by launching Sprout, a tool that allows organizations to invest quickly and generate wealth while saving capital.

Companies that adopt Sprout enjoy access to a single central dashboard, directly on their screens, allowing them to manage and track their investments with the independence they require. Businesses can use Sprout to find aggregate assets from the nation's biggest asset managers and have the option to choose the best interest rates for them, according to Nairametrics.

Sprout by Cowrywise

Sprout by Cowrywise is a technology-first approach to business investing that provides a single platform for identifying, making, and managing investments from the nation's biggest fund managers. It is touted as the greatest solution to today's outmoded traditional treasury management method, which is laborious, unclear, prone to exploitation, and exposes firms to liquidity and operational risks.

Sprout by Cowrywise provides businesses with access to invest in secure, liquid, higher-yielding securities such as money market funds and indexes that have been purposefully and carefully chosen to prevent putting a company's wealth at risk.