Los Angeles Clippers team up with Local Businesses in Honor of Black History Month

Los Angeles Clippers team up with Local Businesses in Honor of Black History Month

The Los Angeles Clippers are launching a new project using their platform and social media outreach during February. In honor of Black History Month, the team will showcase the accomplishments of African Americans around the city by promoting local, Black-owned companies.

The Clippers, The Forum, and its G-League franchise, the Agua Caliente Clippers of Ontario, will all publicly acknowledge Black employees. The company announced both components of their initiative in a press release.

“We are excited to use our platforms and collective voice to spotlight the employees of color that make all three of our organizations thrive, and to support the Black-owned businesses that help to shape and strengthen our communities,” said Denise Booth, the Clippers’ Chief Diversity & Inclusion Officer.

Black employees across the Clippers' operations have formed a "Black Community Alliance" (BCA), which is an empowerment and equality resource group with the goal of giving fellow employees a stronger voice – whether it's pushing for societal change or creating personal and professional opportunities for one another, according to the release.

This month, the BCA group will highlight personal stories and content on the Clippers' official website's Black History section. It will also highlight their professional backgrounds and why Black history is significant to them.

The "LA Clippers Local Business Partners presented by Honey" campaign is more than a one-time promotion for each company. It's the start of a season-long collaboration, in which the Clippers will provide resources and continuous assistance to each locally-owned business for the rest of the season, even after the Black History celebrations.

During the month of February, the program intends to provide a spotlight, tools, and assistance for businesses in Los Angeles. Each game day, the Clippers will highlight six Black-owned businesses through social media posts, email offers, and the Clippers App. Each business will have its own video on the Clippers' YouTube page.

Some restaurants on featured on the list include:

·        Alta Adams Restaurant, West Adams

·        Harriet’s Cheesecakes, Inglewood

·        Hilltop Coffee, Inglewood, Eagle Rock, and View Park -

·        GALERIE.LA

·        Bid Black, Los Angeles

·        ThinkWatts, Watts

Keith Corbin's Alta Adams restaurant will be the focus of the first spotlight. Local companies want assistance now more than ever. This is a great opportunity for everyone to come together.