MTN launches new initiative to support budding entrepreneurs

MTN Nigeria on Wednesday formally launched a new campaign dubbed MTN Pulse "Blow My Hustle" as part of its mission to promote young entrepreneurs in Nigeria.

In the past, the mobile operator's MTN Foundation launched a variety of initiatives to assist Nigerians, but the "Blow My Hustle" campaign intends to choose 100 small and medium enterprises already in operation and new ventures that would receive mentoring and training. Only 20 companies will be eligible for the grant, though.

Adia Sowho, Chief Marketing Officer, MTN Nigeria, said the initiative demonstrates MTN's love for young people and how it matches with its goal to connect during a press conference in Lagos.

Sowho claims that entrepreneurs in Nigeria between the ages of 18 and 36 struggle to raise capital for their ventures, a problem that the MTN Foundation is trying to remedy to the best of its abilities through the "Blow My Hustle" Initiative."

“The ‘hustle spirit’ amongst Nigeria’s young people is truly inspiring as they are innovative, entrepreneurial. MTN is here to support that ‘hustle’ so that their dreams can become reality. Young business owners have told us what they need, and with MTN Pulse Blow My Hustle, we will share business skills from experts in relevant fields, and create access to financial grants. We look forward to the transformation that this initiative will propel,” Sowho said in a press release.

She said that 20 people will receive cash awards and training totaling N68 million to advance their businesses, while all entrants that advance to the final round will be eligible for business grants, training, and data.

Tricia Olufemi-Olumide, also known as Triciabiz, Oluwatosin Ajibade, also known as Mr. Eazi, Chukwuma Monye, a social innovator and entrepreneur, and Olumide Soyombo, the co-founder of Bluechip Technologies, are among the panelists from various business sectors.

How to Apply

·        Go to www.mtn.ng/pulse to access the Pulse website.

·        The "Blow My Hustle" banner should be clicked.

·        Then select "Submit your entry."

·        Enter your personal data. Use your MTN phone number to register.

·        Choose the category that best fits your hustle on the following page.

·        In 200 words, describe your hustle. Make sure your writing emphasizes why your hustle must succeed!

·        Upload a 90-second video that will wow the judges and advance you.

·        For identification verification, click the verification button.

·        Verify your availability for the virtual training.

·        Read the Terms & Conditions, after which you should click Accept to send your application.