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Latest News
Twitter Threatens Legal Action Against Meta's Text-Based Platform: A "Copycat" Controversy Unfolds
Twitter, a renowned social media platform, is taking a stand against Meta, the parent company of Instagram, over allegations of poaching former employees to develop a text-based "Twitter killer" appli...
ARCON Introduces New Policy for Vetting Social Media Advertisements in Nigeria
The Advertising Regulatory Council of Nigeria (ARCON) has introduced a new policy that will require Nigerian individuals and businesses running social media advertisements to pay an extra cost for the...
Understanding Apple's Psychographic Segmentation Strategy for Targeting Customers
Apple is a brand that needs no introduction. The company is known for its innovative products that redefine the tech industry. However, what sets Apple apart from its competitors is its marketing stra...
How to use Facebook Ads Manager to promote your brand
Using Facebook Ads Manager to promote your brand is very important. Without a doubt, Facebook connects more people than any other company in history. Businesses ar...
What is the definition of a Banner Advertising in finance?
DefinitionBanner advertising is a type of online advertising that is done through banners. It is also known as display advertising with regard to its pictorial, graphical, and textual components. Like...