Snoop Dogg Teams Up with the Democratic National Committee, encourages voters to ‘Drop it in the box’

As the election draws nearer and the battle for the White House continues, political leaders are tirelessly seeking creative ways to get voters to come out and vote. Much focus is given to Black voters and different Black entertainers and influencers have been working around the clock to get Blacks to vote.

While many of the Black celebrities mobilizing Black voters for the coming election are not being particular about any political party, legendary hip-hop artist Calvin Broadus, better known as Snoop Dogg has teamed up with the Democratic National Committee (DNC) to encourage voter engagement.

Snoop Dogg passes his message through a promotional ad “Drop it in the Box” which encourages voters to use Ballot Drop Boxes for mailing in votes. The promotional debut features the artist’s hit song “Drop it Like It’s Hot” which also shows how voters can drop their ballots in convenient drop box locations.

“This is the most important election of our lifetime and it’s my first time voting. We need every single American to get out there and vote,” Snoop Dogg said in a written statement. “It’s time for y’all to drop those ballots like they’re hot – in your local drop box. Vote early and let’em know your voices will be heard!”

The promotional ad was created and produced by Cashmere, a marketing agency. While the creative spot was directed by music video and film director Chris Robinson and the Robot Film Co. team.

The ad will be broadcasted across all digital platforms such as Instagram, Facebook, Hulu, and YouTube in Florida, Pennsylvania, Wisconsin, Arizona, and Michigan. The ad will also, carry a link which voters will be redirected to the Democrats’ voter participation website, IWillVote.com.