LeBron James shoe business deals

Posted on July 26, 2020
Finance
By admin

Basketball star Lebron James has partnered up with Nike to make his shoes and they are called Lebron James. The deal started many years ago when Nike decided to make a $90 million investment in Lebron James when he just got out of high school. A lot of people questioned Nike’s decision to entrust that much money to a young black boy. Guess what, the deal has paid off big for Nike and Lebron James.

Lebron James' collection of shoes is selling a lot of units and the brand keeps getting stronger. Lebron is a very popular athlete and he has become Swoosh’s most influential brand ambassador.

LeBron James has a lifetime deal with Nike and the deal is worth $ I billion dollars
Lebron's first deal with Nike is worth $32 million dollars before the lifetime deal.
James is not a billionaire yet, but he is getting there.

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Incredibly proud of today’s announcement! We started building this company almost five years ago and while I love every project we do and every story we tell…I’m most proud of our team and the message we are sending. Over 100 employees with 64% people of color and are 40% female in an industry that averages 25% (we will get to 50%). Our leadership team is a reflection of our entire organization. I want to thank everyone at The Springhill Company for believing in our vision! We closed this deal in March and I knew our work was going to keep getting more and more necessary. Let’s continue empowering others and striving for change and greatness. Some not pictured but surely not missing! We Are A Monster Team! ??

A post shared by LeBron James (@kingjames) on Jun 25, 2020 at 10:15am PDT