This B2B SaaS startup is upgrading the way businesses interact with customers

A B2B SaaS startup called Simpu recently launched a multi-channel communication app to improve interactions and engagements between businesses and their clients.

The key feature of Simpu is its inbox, a versatile multi-channel platform that combines communication across many messaging services including Facebook Messenger, WhatsApp, and SMS into a unified experience.

The all-in-one omnichannel interface enables businesses to receive and send messages across multiple networks from a unified dashboard. The platform entered private beta in November 2021. It claims that its omnichannel inbox will enable all sizes of businesses to scale with ease by assisting them in providing quick, customized, and consistent customer service and sales experiences.

According to Collins Iheagwara, co-founder and CEO of Simpu, consumers are increasingly choosing to connect on networks they are familiar with.

A client/customer might prefer to send a WhatsApp message, an Instagram direct message, or even an SMS, rather than an email. He added that this shift in customer behavior poses a challenge for businesses.

Consumer communication gaps are getting worse, and businesses will have to several apps to stay synchronized with consumer wants and demands. Given that most apps don't integrate smoothly, he claimed that it is typically unproductive.

Since businesses began interacting with their customers through various online channels, both established players in the technology industry and newcomers have identified and been working to overcome this gap.

Collaboration is improved when teams can delegate interactions to one another to address specific issues that customers are having.

The co-founder pointed out that because there are so many apps for company teams to manage, customers' complaints, requests, or inquiries could be lost and neglected. Simpu's objective, he added, is to close this communication gap and improve the customer experiences. Simpu also provides extra capabilities that improve the customer funnel for teams.

He clarified that client data can be unified thanks to third party connectors such as core banking, databases, marketing lists, CRM, e-commerce, and website live chat, among others.

Since Simpu's founding, businesses have migrated from other platforms including Intercom, Zoho, Bitrix 24, and Salesforce, among others, he claimed.

It may seem absurd that companies would transfer from Hubspot and Zoho to a 2-year-old Simpu, but the business believes that this is the case because Simpu's offerings go beyond an omnichannel communication platform and has a keen understanding of regional peculiarities. Simpu claimed that in addition to offering tools for businesses to optimize every step of the sales process, they also assist consumers in making quicker purchasing decisions by interacting with them in real time using technologies like online live chat. Businesses can also link a variety of third-party connections, such as databases, marketing lists, and fundamental financial backends, to integrate their fragmented data that can then be used for targeted SMS and email marketing.

Over 300 active users and over 90 businesses are being served by the omnichannel platform in Nigeria alone. It successfully finished its pre-seed round last month after receiving $1 million from many investors.