What to Look for When Buying Stocks

It can be daunting to enter the stock market as a new investor, as you may likely not know what to look out for. You're aware that the strategy is to purchase stocks at a low price and then sell them at a greater price later.

However, you may be blank when it comes to purchasing particular equities.

The stock market is not a market to just jump into because people have invested in it. Investing involves risk-taking, but investing without adequate knowledge poses a greater risk.

With the right information that should not be a problem for anyone who is new to the stock market.

There are a good number of factors to consider when buying stocks, this is to ensure you get returns for the money invested and don’t end up losing out.

Consider These Factors When Purchasing Stocks

New investors are frequently interested in purchasing a company's shares but are unsure if it will be a good addition to their portfolios.

Some factors can help you identify the best applicants and eliminate those who aren't a good fit for you.

These factors include the following:

1. Company’s Value. 

When conducting research, you must consider more than simply the current share price. Examine the total cost of the business.

Market capitalization or market cap for short is the cost of acquiring the entire firm. It refers to the total value of the company's outstanding stock shares, which includes both restricted and openly traded shares.

Take the number of shares and multiply it by the current stock price. When you add the debt to it, it's called the corporation's enterprise value.

In simple terms, the market cap is the value of all outstanding shares of common stock multiplied by the current stated price per share.

This market capitalization calculation could help you avoid paying too much for a stock.

2. Timeframe.

Before purchasing a stock, you must first determine your timeframe, as it is critical in determining whether or not to purchase that stock. Depending on your financial objectives, your investing time horizon can be short, medium, or long.

  • Short Term. A short-term time horizon is defined as any investment that you plan to hold for less than a year.


If you want to buy a stock and hold it for less than a year, you should look for solid blue-chip firms that pay dividends. Blue-chip companies have a strong balance sheet and also don’t involve a lot of risks.

  • Medium Term. A medium-term investment is one that you intend to keep for one to ten years. Quality developing market companies and equities with a moderate level of risk are good investments for the medium term.

  • Long Term. Any investment that you plan to keep for more than ten years is considered a long-term investment. If something goes wrong, these investments have time to recover and can provide a considerable return.

3. Investment Plan.

Before purchasing a stock, you should research numerous investing strategies and select the one that best suits your investing style.

Most successful investors employ three distinct strategies:

  • Value Investing: Value investing is when you buy stocks that are inexpensive in comparison to their rivals in the hopes of making a profit. Warren Buffett employs this approach to generate massive riches.

  • Growth Investing: Growth investing refers to stock purchases that have outperformed the market in terms of revenue and earnings. Growth investors feel that these stocks' rising tendencies will continue, providing an opportunity to benefit.

  • Income Investing: Quality stocks with high dividends should be sought by investors. These dividends provide revenue that can be spent or reinvested to boost earnings potential.

Think about the technique that best suits your investing style before you purchase a stock.

4. Examine the fundamentals.

Investors should look at the fundamentals before a stock purchase.

By comparing the current market price of equities to their fair market value, famous investors like Warren Buffett have made a lot of money.

He jumps in when he finds a company whose stock price is selling lower than it should be, reaping the benefits of the discount. Buffett understands that, in most situations, an undervalued stock will eventually rise to its true, or intrinsic value.

This is a method known as value investing, a style of investing that places a premium on a company's valuation and employs a variety of measures to evaluate whether it is low, high, or where it should be.

The following are some of the most critical indicators:

  • P/E Ratio (Price-to-Earnings Ratio). This ratio compares the price of a stock to its earnings per share (EPS).

  • Debt to Equity Ratio. The debt-to-equity ratio is used to calculate how much debt a company has. High debt levels are bad since they indicate bankruptcy.

  • P/B Ratio (Price-to-Book-Value Ratio). This ratio compares the stock price to the net value of the company's assets, then divides by the number of outstanding shares.

5. Volatility.

Volatility is the rate at which the price of a stock or other financial asset fluctuates. The faster a stock rises and falls, the higher its volatility, whereas lower volatility assets move more slowly and steadily.

It's vital to understand that volatility refers to the rate at which prices fluctuate, not the direction in which they move.

Stocks with high levels of volatility will rise substantially on good days and plummet drastically on poor days. As a result, these investments have a far higher risk than stocks that don't move as quickly.

6. Balance Sheet.

The balance sheet of a corporation is an important aspect of any fundamental examination. It provides a quick snapshot of the company's financial strength and stability.

The worth of a company's assets, the amount of debt it owes, and shareholders' equity are all displayed on the balance sheet.

When looking at the balance sheet, it's vital to think about how much debt the company has in relation to its assets. Just like in personal finance, debts can become overbearing, and mounting obligations might lead to bankruptcy in some situations.

7. Diversification.

Diversification is a crucial component of establishing and sustaining a successful financial portfolio. This is the process of diversifying your investments among different equities and other securities in different industries and markets.

Before you acquire a stock, think about how much variety you already have in your portfolio.

8. History of Dividends.

Dividend stocks are known for paying out a portion of their profits as dividends to their shareholders.

These dividend stocks should be considered by investors that follow the income investing method.

If the purpose of the investor is to produce income from their investments, they should research the company's dividend history before purchasing its stock.

Investors seeking a high level of income relative to the stock's price may consider the company's dividend yield, which is calculated as a percentage.

9. Growth in Revenue and Earnings.

You'll need to invest in growing companies to make money with stocks. Looking at both revenue and earnings is the greatest method to tell if a business is growing.

  • Revenue. The total amount of money generated by a company's operational activity is referred to as revenue.

  • Earnings. After all the expenses have been paid, a company's earnings are the amount of money it makes.

It's crucial to look at both revenue and earnings because corporations can inflate one or the other. But it will be very difficult to inflate both of them.

10. Common or Preferred Stock.

Companies can issue two main forms of stock, which are, ordinary stock and preferred stock. The sort of stock you purchase will affect your profits potential as well as your capacity to recover losses in the case of a business failure.

  • Common Stock. The most common sort of stock purchased by the vast majority of investors is common stock. These shares are paid dividends and have a claim on the company's assets in the case of insolvency if dividends have been declared. Their claim to assets is usually last.

  • Preferred Stock. Preferred stock is a step up the hierarchy for the investor. This sort of stock typically has predetermined dividends that are paid on a regular basis and are paid before common stock payments. 

Furthermore, in the case of a liquidation, these investors have a claim to the company's assets and will be compensated before common stockholders.


Among the most common mistakes beginning investors make, is blindly purchasing stocks merely because they recognize the company's name or because someone urged them to.

Regrettably, such behaviors raise your risks of losing money and reduce your potential profits.

If you're thinking about buying a stock, you should first enlighten yourself on the stock, the market, and the wider economy.

Any sound investing move starts with thorough research.

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