Unilever and 5 other top brands halts Facebook ads over hate for profit issues

Facebook is facing the heat for failing to stop hate speech, racist posts, and other negative messages on its platform that are disturbing the peace around the world. As a result, some big-spending companies are pulling their money away from Facebook. Some time ago, President Trump issued a post that threatened protesters, Twitter flagged the message but Facebook refused to condemn the message. 


 Donald trump comments about protesters

 

In response to Donald Trump's post, Facebook CEO Mark Zuckerberg said, " Social networks should not be "the arbiter of truth". This means they'll let some message stand even if it can cause chaos. Zuckerberg's comment draws backlash and companies started to boycott the media giant. Ben & Jerry's ice cream maker was the first to pull the plug and now, another big corporation has followed to boycott Facebook. “Continuing to advertise on these platforms at this time would not add value to people and society,” Unilever said in a statement.

 

List of Companies that are boycotting Facebook.

1.    Ben & Jerry's

2.    Recreating equipment Inc

3.    Verizon

4.    Unilever 

5.    Patagonia

6.    Upwork 


All of the companies listed above have stopped running ads on Facebook. 

 

Keynotes 

  • Unilever would halt U.S. advertising on the social media platforms for at least the rest of 2020, citing the companies' lack of response to hate speech on their platforms
  • Facebook stock drops by 8.3%
  •  Twitter stock also dropped by 7.4%
  • Unilever will Halt all advertising in the US (Facebook and Twitter)
  • Unilever has spent $11 million this year on Facebook

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